دانلود کتاب مدیریت توسعه مستمر محصول

The Objective of this book is to identify effective management practices in continuous product development (CPD). This book defines continuous product development as the process of continuously adapting the product to the changing external envi-ronment through multiple activities. Contrary to intermittent development activities discussed in existing research, continuous development requires product adaptation to information from external sources, such as users, not only during the planning phase, but also throughout the entire long-term development process. As a result, it is necessary to reevaluate the validity of the management methods suggested by previous studies and to explore new methods which are necessary. This book examines effective development patterns in industries and products that engage in continuous development activities. This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. Furthermore, user community management is also discussed from the perspective of the interaction process between multiple user groups.