دانلود رمان انگلیسی “پادشاه خیابان مدیسون”

Madison Avenue is to advertising as Hollywood is to movies or Fleet Street is to London newspapers, as much an identity as a place. It conjures images of gray flannel suits and two-martini lunches. For many years, Madison Avenue was the address of many advertising agencies. Even though most have since fled to less expensive office space, “Madison Avenue” is still shorthand for American advertising. World War II had been over for only three years when 39-yearold David Ogilvy, an English emigre with almost no experience in advertising, implausibly opened shop in 1948. Although his offices were, in fact, on Madison Avenue, the rulers of the realm at the time had no reason to take notice of him. Within a few years Ogilvy was counted as one of them. By 1953, the trade magazine Printer’s Ink was ready to declare that Ogilvy had “become at once the conscience and catalytic agent of Madison Avenue.” By 1958, he was being described in breathless terms: “No single figure has come across the American advertising horizon in the past 50 years who has created the sensational impression which the puckish, fortyish Britisher, David Ogilvy, has. Only in the agency business here nine years, the colorful Ogilvy, practically a character out of Dickens, has been the most discussed and publicized ad-man in a generation.”