دانلود کتاب مدیریت فناوری – شناخت، ارزیابی و استفاده موفق از فناوری ها

Many of our current products and services would be inconceivable without the use of sophisticated technologies. The properties of products are based on technolo¬gies, such as in mechanical and plant engineering, automobiles, or smartphones, or the processes for manufacturing the products require technological solutions, such as in food industry or chemical industry. And many services cannot be provided at all without the use of computer and information technologies.
The selection of suitable technologies and their correct and beneficial use are therefore important components for market success. Making the required technolo¬gies available at the right time is one of the main concerns of technology manage-ment. In addition, it must be recognized in good time when the performance of a technology is exhausted and new technologies can pose a threat to it.
In the following sections, this compendium on the essential elements of tech¬nology management provides you with answers to ten essential questions on how to evaluate your technologies correctly, identify opportunities and risks in good time, and position yourself successfully in terms of technology. It is based on the contents of a basic lecture on technology management and allows a first introduc¬tion to the topic. It is aimed at anyone who wants to deal with the use and benefit of technologies, whether in development, product management, consulting, sales and marketing, strategy development, or corporate management. In addition, it can provide students of various disciplines with a basis for dealing with technologies.