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The important function of the sales manager within an organisation cannot be underestimated. While other functions in an organisation only contribute to costs, sales bring in money. The sales manager is therefore a key contributor to the wellbeing of an organisation’s finances. Many tertiary institutions in South Africa have already realised the importance of sales management and are presenting it, or will start to present it, as a subject or course. With the second edition of this textbook, the authors hope that both industry and academia will be able to use the information to better understand and implement the different functions of sales management. Concepts are presented in such a manner that a student new to the field will easily grasp them. This textbook was written to provide a South African perspective on the field of sales management, particularly through using South African examples and cases. Its goal is to provide a newcomer to the field with a basic introduction and an overview of the different functions a sales manager might have to fulfil. The book starts by focusing on the sales process, since ultimately the main responsibility of the sales manager is to manage salespeople. It must also be noted that sales managers deal with unique management functions, such as sales forecasting, territory planning and time management, which are not dealt with by other managers within an organisation. The text also focuses on other management functions, such as recruitment, compensation, planning and evaluating. The student will thus be provided with an overview of all the aspects of sales management. The book has specifically been written in a way that will make it easy for students to understand the important concepts and for educators to teach from. The authors of the book hope that the readers will enjoy the book and find it a valuable resource.