دانلود کتاب مدیریت درآمد در صنعت مسکن

This is a companion book to “The Evolution of Yield Management in the Airline Industry: Origins to the Last Frontier.” The scope of this book is hotel revenue management, from its pioneers to the latest retailing strategy for hotels with attribute-based room pricing and inventory control. This transformation from revenue management of rates by length of stay to sell experiences based on room attributes is an exciting period in the hospitality industry to address challenges, improve customer satisfaction, promote the brand, and improve the bottom line with top line growth. My interest in writing my second book on revenue management stemmed from my fascination with attribute-based room pricing and inventory control, for which I filed a patent application with Dave Hobt in 2016 and received the patent in May 2021. Dave and I have collaborated on hotels, airlines, rental cars, and cruise lines for many years. My involvement with hotels started in the early 1990s when American Airlines Decision Technologies President, Tom Cook1 was given authorization by Robert Crandall, CEO of American Airlines, to provide consulting and software solutions to adjacent travel verticals to the airline industry that included hotels, rental car, cruise lines, ferry lines, and logistics. In later years, my focus was on Sabre GDS Hotels and online travel agencies when Travelocity/Lastminute.com/Zuji was a Sabre company. Individuals who influenced the content in this book include my interactions with various thought leaders in the hotel industry, the Sabre business units Travelocity and Travel Network, former Sabre CEOs Tom Klein and Sam Gilliland, Travelocity Global CEO Michelle Peluso, and members of Sabre Research. A very special thanks to Tom Klein, a driving force and thought leader during his tenure as a Sabre CEO who challenged us to innovate in travel. Travel industry consultant Bert Greene with her deep industry knowledge that spans several decades served as a sounding board for the contents in this book for which I am grateful. I thank Professor and author Aurelio Mauri, who I have known for over a decade, for writing a foreword for this book. There is an abundance of content in the literature on the mathematical models for revenue management in the lodging industry from academics and practitioners and many are referenced in this book. This is a management book for professionals on hotel pricing and revenue management that discusses the fundamentals and some of the latest advances in the field, in an easy-to-read style. The book provides an end-toend view of the hotel revenue management space from basic rate controls, followed by rate and length of stay controls, to attribute-based room pricing and inventory control across all channels of distribution. In my various roles at American Airlines and Sabre, I was fortunate to have had the opportunity to work with several smart people on many facets of the travel value chain. There are several aspects of hotel revenue management that are not covered in books and journal articles, and it is a gap I wanted to address in this book. A special thanks to Phil Beck, Ross Darrow, Richard Ratliff, and Ann Vinod who offered their suggestions and constructive feedback as I wrote this book and painstakingly reviewed multiple revisions. In addition, this book would not have been possible without the support of creative artist Paula Lippe who created or improved upon many of the figures in this book.