دانلود کتاب مدیریت عملی محصول برای صاحبان محصول

Practical Product Management for Product Owners helps Product Owners understand and avoid common pitfalls that inexperienced Product Owners face. It provides them with better alternatives; more effective behaviors; and useful tools, concepts, and techniques to become great Product Owners, delivering products and services that delight their customers. It uses a case study approach to illustrate these problems and describe alternative solutions. The case study, while fictitious, is based on the authors’ experiences working with, and in various cases as, real Product Owners. Everyone has experienced poorly conceived products or services, despite the vast amounts of time and vast sums of money that organizations spend building these products and creating the services. We believe this is because Product Owners (Agile product managers) often lack the fundamental accountabilities, experience, and skills they need to deliver great products and services. Because of their inexperience, they fall into bad habits such as trying to please stakeholders by agreeing to build what stakeholders want, even when those stakeholder ideas may not be best for customers. Inexperienced Product Owners lack the skills, and often the empowerment, to chart their own course based on feedback from real customers. They frequently don’t even understand what customers are trying to achieve with the product or service; they make decisions based on anecdotal and subjective secondhand information that doesn’t reflect real customer needs. In short, they are largely shooting in the dark, hoping to hit something.