دانلود کتاب مدیریت فناوری جهانی 4.0 – مفاهیم و مواردی برای مدیریت در انقلاب صنعتی چهارم

We live in a 4th Industrial Revolution (4IR) world with two essential truths. First, we are residents in a globalized marketplace. Second, technologies define our work and life! Whether we are globetrotters or couch-potatoes, technophiles, or luddites, we are expected and manage in a globalized, technological landscape. The book helps students learn how to navigate the global digital and technological order driven by culture, politics, cybersecurity, economics, and operations. From using strategy models and data mining to understanding AI, cybersecurity, projects, and 4IR digital transformation, this book helps students fathom and manage technology across geopolitical cultures and economics that define today’s and tomorrow’s business and technological trends. Technology is pervasive in today’s globalized world, often its largest investment, exceeding 70% of capital expenditure. But Technology simply serves the company enabling other services and processes in the global world. From IBM’s Artificial Intelligence (AI) threatening primary care physicians and salespeople, Apple moving all data under Chinese control, Equifax and SolarWinds cybersecurity breaches, Google sued for antitrust, Russia’s cyber-meddling in elections, Uber changing taxis and ambulances, Facebook becoming our health profile generator, we are truly in the cusp of massive innovations. This course is a course on decision-making using technology as a reference frame. We will deal with the messy and unstructured world of decisions. We will delve into the grey areas of overlapping facets in Finance, Economics, Accounting, HR, Ethics, Marketing, and Branding knit by the fabric of technology.