دانلود کتاب تجزیه و تحلیل بنیادی برای مبتدیان

Before you gulp down that neon-colored energy drink or pour yourself a bowl of super-sweetened cereal that looks like it was made by Willy Wonka himself, you probably do something first. It’s usually not a bad idea to take a glance at the nutrition label that spells out what ingredients are in the box. You might not know what guar gum, guarana, or other ingredients that often show up on the labels of such processed foods are, but you can get a pretty good idea of what’s good for you and what’s not. If a bottle of apple juice, for instance, has a list of ingredients longer than your arm and is filled with stuff you can’t pronounce, you know you’re not drinking squeezed apples. Being aware of what’s in a food may or may not sway your decision to eat it, but at least you know what you’re putting into your body. Companies and stocks, too, come with similar labels. All companies that are publicly traded, or that allow investors to buy and sell their shares on public marketplaces, are required to disclose what they’re all about. Just as food processors must list all the ingredients that go into their products, companies must tell investors what they’re composed of. Unfortunately, all the information investors need to know about a company doesn’t fit inside a tiny rectangle — like it does on a food label. Instead, the key elements that make up a company are broken down at length in a series of financial statements and other sources of fundamental data. Reading these critical financial statements and gleaning insights from them are the most basic goals of fundamental analysis. Fundamental analysis is the skill of reading through all the information companies provide about themselves to make intelligent decisions.