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What exactly is a product leader, anyway? Ask anyone who manages a team of product managers to describe what they do and you’ll get a slightly different answer each time. Even at its simplest, there’s a number of variations to how product leaders describe their role. But despite having different ways to communicate about what they do every day, most product leaders share the same common goal: To help their teams, products, organizations, and customers be successful today and tomorrow. True product leaders lead by influence. They inspire, empower, and serve their teams. True product leaders focus on impact and outcomes over output, and they do what they can to help their teams think this way too. Strong product leaders know they cannot make every single decision themselves. They know that the best strategies are created with the collective wisdom from a top-notch team, rather than a single “strategic mastermind” hidden away in a corner office. Rather than thinking primarily about products, effective product leaders spend their time thinking strategically about the people and systems that create them. The strongest leaders know that even the best strategic plans are worthless in the absence of people, processes, and partnerships needed to make those plans a reality. They also know the strategy itself is only as good as the team behind it. So, they make it their mission to help that team succeed by giving them the context, autonomy, tools, and processes they need to build better products together. Effective product leaders hire and train capable teams, establish systems and processes that help them work cohesively, and provide the necessary context to make smart decisions. For instance, they share high-level guidance about business objectives and product vision. But influential product leaders leave the details of the strategy with those who are best-suited to make those decisions: their teams.