دانلود کتاب مدیریت اشتباه رویدادها – درس گرفتن از شکست

The book has evolved from our own collective reflections on teaching future event professionals, and our constructive attitude to making mistakes and learning from these. Our inspiration for this approach stems from two oft cited quotes. First, that of Thomas Edison who noted that “there is great value in disaster”, which illustrates the importance of positivity and opportunity-seeking, after a fire destroyed much of his life’s work. Second, Henry Ford’s position that “the only real mistake is the one from which we learn nothing”, which highlights the critical importance of not just being positive, but of learning from mistakes. This offers a useful counterbal­ance to any over-reliance on best practice exemplars. After all, it could be argued that learning from mistakes is the most fundamental type of learning we have all used, as we grow and develop. Therefore, this book aims to embrace this core ideology of ‘learning from failure’, and positions itself as being concerned with Events Mismanagement, as opposed to Events Management (of which there is an abundance of excellent books, articles, and papers).