دانلود کتاب ساخت برند موثر – رشد را با استراتژی، بینش و اندازه گیری باز کنید

This excellent book is here to help. No matter what new marketing tech tools emerge, you must understand the fundamentals underlying the inputs you feed into a brand plan and analyse outputs for validity and their ability to be executed in a real market setting. The time saved in data processing should be invested in deeper insights, more creative work, and greater innovation. As marketers, navigating change is at our core. We must lead our organizations and put brands and consumers back at the heart of everything we do. We must tackle what we can control and focus ruthlessly on what matters. Andrew’s book helps you take control and focus on what truly matters for growth. He has always been a far-sighted visionary and could see that as marketers are increasingly overwhelmed by data, they needed a resource that could strip things back to what truly makes a difference. His deep experience, pragmatism, and compassion for the challenge facing modern marketing are a huge help in a world of biased data, hysteria over the dangers of AI, and a decrease in the ability to generate real consumer insight, as only humans can. This book clarifies the fundamentals of consumer behaviour, demand, and insights. It helps you understand your organization’s nature and its impact on your role as a marketing leader. It guides you in setting bold brand ambitions, making growth choices, creating holistic plans, and measuring and improving your efforts year after year. In short, it makes you a better marketer. I wholeheartedly agree with Andrew’s provocation – that dedicating even a small amount of time to quality thinking on brand strategy, consumer insights, and measurement will help focus your time and energy on the most impactful areas. This will undoubtably bring more certainty, joy, and success to you, your team, and your brands.