دانلود کتاب مدیریت نوآوری دیجیتال – افراد، فرآیند، پلتفرم ها و خط مشی

Digital technologies have radically changed the nature and structure of products and services, offering new value-creation and value-appropriation pathways. Digital innovation is also reconfiguring the organisations’ value chains and value systems, allowing them to become faster, more flexible and able to rapidly address unex¬pected challenges and emerging opportunities. The exponential diffusion of digital technologies is transforming the rules of ‘traditional’ markets and industries, and the consolidated ways in which companies operate in the global competitive scenario. A ‘digital-at-the-core’ business model, a new way of creating value through technologies, dominates today as the key com-petitive framework to support those organisations which, regardless of size, location and industry, aim to compete in the digital economy. However, the ‘digital-at-the-core’ business model is successful only if it is supported by fast learning rates and the capacity of organisations to leverage and integrate effectively an array of fast-evolving market and technology knowledge assets available at local and global level. From a societal perspective, the diffusion of digital technologies has introduced significant changes in people’s lifestyle and behaviour, thus forcing companies and public administrations to accelerate their digital transformation processes. The pen¬etration of technologies within organisations, industries and societies is thus con¬tributing to the affirmation of a socio-technical phenomenon and composite trend which is termed digital innovation. Consequently, we can refer to digital innovation management as the set of practices, processes and principles that underlie the effec¬tive orchestration of digital innovation, and which are aimed to develop close, trust-based relationships among organisations and their stakeholders aiming to achieve business results while guaranteeing socio-environmental sustainability. Virtuous interdependences among organisations and individuals are also influ¬enced by institutions, which are called to create and sustain effective patterns of social interaction within a territory. All such actors are closely interconnected, and contribute to create innovative industrial clusters able to increase the innovation rate of regional economies. These ‘creative environments’ have been characterised as digital innovation eco¬systems, i.e. integrated and digitally enabled systems of research, innovation and education that promote and foster dynamic synergies among research institutions, financial organisations, entrepreneurs and experts working in continuous interaction to generate new knowledge, competencies and innovation. An example of such eco¬systems is the smart city, where investments in Information and Communication Technologies (ICTs), technological infrastructure and digital services are aimed to ensure sustainable economic development and a high quality of life, changing the spatiality of territories by integrating geographical contiguity with relational proximity. The paradigm of digital innovation includes four integrated dimensions, which are adopted in this book as building blocks of the emerging socio-technical sce¬nario: (1) People, i.e. the individual agents and core engine of technology-based transformation; (2) Process, i.e. the modality, mechanism and space through which the innovation actually happens; (3) Platform, i.e. the integrated system of solutions and tools driving the transformation; and (4) Policy, i.e. the institutional layer that supports and sustains socio-technical transformation. Around such four dimensions, the structure of the book is articulated in ten chapters, which offer relevant glimpses into the emerging stream of research on digital innovation and digital innovation management. In the Opening Remarks, the first chapter by Passiante et al. highlights the cur¬rent challenges of innovative management in the digital economy. In the People section, Secundo et al. aim to investigate dynamic capabilities for a digitally trans¬formed era whereas Ndou et al. focus on crucial competencies and skills for a digital journey within the public administration sector. In the Process section, Margherita et al. analyse digital innovation in the human resource management to generate people-centred organisations whereas Elia et al. highlight the results of an experiment of digital innovation in the reverse-logistics process. In the Platform section, Solazzo et al. analyse the role of digital technologies for energy management and in particular for supporting renewable energy communi¬ties, whereas Lorenzo et al. focus on artificial intelligence platforms that enable conversational chatbots and Girardo et al. emphasise the smart city as a model of digital innovation for urban development. In the Policy section, Mele et al. focus on digital innovation ecosystems for sus¬tainable growth, whereas Petti et al. discuss the main issues of digital transforma¬tion in international education. Finally, since digital innovation is a multi-stakeholder process, each chapter is co-authored by academicians and professionals working in private companies or public institutions, in the aim to provide readers with an integrated perspective of such complex phenomenon.