دانلود کتاب علم داده و تجزیه و تحلیل برای SMEها

This book is written from the perspective of offering a Business Analytics service as a product. It helps to understand how to package your analytics solution as a product that can be offered as a consulting service. Some of these products are customer loyalty, market segmentation, sales and revenue increase, etc. It is also particularly focused on small businesses and their peculiarity in analytics. Understanding the contents of the book will help anyone interested in applying data analytics to make a difference in small businesses achieve such, starting from the beginner’s level. It uses a do-it-yourself approach to analytics, and the tools used are easily available online and are nonprogramming based.

The book teaches the tricks and techniques of Business Analytics consulting for small businesses. In particular, readers will be able to create and measure the success of their analytics project. The book also provides a career guide and helps to jump-start the world of Business Analytics consulting career. The approach in the book is to focus on popular problems in the small and medium business world that have data science solutions and then introduce the technique and how to use it to solve the problems. Readers will not only learn the fundamental techniques used in solving these problems, but they will also experience how to use them in practical use cases and problem scenarios. The techniques are taught in a simple way, but the book is supported with a lot of reference and resource material that can help build more mastery on the techniques.