دانلود کتاب مدیریت شرکای تجاری – مدیریت موفقیت آمیز روابط تجاری خارجی و داخلی

In the age of digitalization and globalization … no, this is the hook for many events where it is debated with media attention that business needs partnerships. SMEs need start-ups, research needs industry, and industry needs partners for export, but this is not the reason for this book. One thing is certain: no company can provide all services by itself and independently of third parties. This has always been the case and would also be foolish, because “cobbler, stick to your last” always applies. One needs material suppliers, service providers, perhaps also cooperation partners, but of course also suitable employees, all of whom represent the partners and the partner eco-system of the company. That is why this book is also written in two parts and by two authors. In the first part we deal with the external partnerships and in the second part with the internal partnerships, i.e., the personnel. While personnel are sought and found via advertisements, job exchanges, and personnel service providers, the search for business partners today is still rather “archaic.” People exchange business cards at evening events, trade fairs, and conferences or look for suitable business partners on the Internet. Hope and fortune are the companions. This is not efficient and costs a lot of time and money.