دانلود کتاب کلان داده، استخراج، و تجزیه و تحلیل، مؤلفه‌های تصمیم‌گیری استراتژیک

Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the “small data” era (including Capital One bank, Progressive Insurance, and Marriott hotels) moved out ahead of their competitors and built a sizable competitive edge, the time is now for firms to seize the big data opportunity.

As this book describes, the potential of big data is enabled by ubiqui­tous computing and data gathering devices; sensors and microproces­sors will soon be everywhere. Virtually every mechanical or electronic device can leave a trail that describes its performance, location, or state. These devices, and the people who use them, communicate through the Internet—which leads to another vast data source. When all these bits are combined with those from other media—wireless and wired telephony, cable, satellite, and so forth—the future of data appears even bigger.

The availability of all this data means that virtually every business or organizational activity can be viewed as a big data problem or initiative. Manufacturing, in which most machines already have one or more micro­processors, is increasingly becoming a big data environment. Consumer marketing, with myriad customer touchpoints and clickstreams, is already a big data problem. Google has even described its self-driving car as a big data project. Big data is undeniably a big deal, but it needs to be put in context.

Although it may seem that the big data topic sprang full blown from the heads of IT and management gurus a couple of years ago, the concept actually has a long history. As Stephan Kudyba explains clearly in this book, it is the result of multiple efforts throughout several decades to make sense of data, be it big or small, structured or unstructured, fast moving or quite still. Kudyba and his collaborators in this volume have the knowl­edge and experience to put big data in the broader context of business and organizational intelligence.