دانلود کتاب دیدن غیب – پشت سرمایه گذاری جهانی غول های فناوری چین

WE HAVE BEEN WORKING with each other through an INSEAD course, “China Strategy,” where participants and students increasingly took an interest in an emerging phenomenon: Chinese tech and internet companies expanding out of China. Through interactions at the course, we began to formulate a clear picture about what is really happening behind these waves of global expansion. The seed of co-authoring a book to put the strategies, stories, and lessons learned of Chinese tech firms’ global journeys had been planted. An increasing number of Chinese firms stepped out of China and became more active in the international market to pursue their global ambitions. For instance, in 2014, Tencent launched a large TV campaign across the world featuring famous footballer Lionel Messi promoting WeChat; in 2016, Alibaba acquired Lazada, then Southeast Asia’s leading ecommerce platform; the following year, Souq, the Middle East’s largest ecommerce platform, was sold to Amazon at a steep 45% discount—one of the reasons was the threat from a previously unheard- of Chinese ecommerce company called JollyChic; in 2019, Transsion, a Chinese smartphone player that became the largest (by sales) in Africa, went public; in 2020, TikTok became the biggest national security threat to the United States in the eyes of Donald Trump; in April 2022, China-based fast-fashion ecommerce player SheIn was valued at $100 billion in a funding round, worth more than H&M and Zara combined. There are many more less-known companies, as well as companies such as Singapore-based Sea Group, founded by the global Chinese community and inspired by business models in China, that are making their presence felt in different parts of the world. We have been receiving more and more questions from various audiences and clients from outside China on this phenomenon, its potential impact, and how different parts of the business ecosystem should respond to it. Senior corporate leaders participating in programs at INSEAD’s France campus debated about the data privacy implications of Alibaba and its affiliate companies, including Ant Group, whose IPO was shelved by the Chinese government in 2020; executives of Fortune 500 firms raised questions about Chinese leadership styles and the myth of sudden rise, and tried to understand how the change of policies influences the competition and cooperation between Chinese and US tech firms; the scion of a large media conglomerate in the Philippines inquired how they could revamp their media assets and learn from Toutiao, the original success of TikTok parent ByteDance. And across Southeast Asia, South Asia, and Africa, financial regulators have been working very hard to figure out how to regulate the array of fintech companies copying Chinese models, employing Chinese technical experts, and being invested in by Chinese groups. We have also received a large number of enquiries from entrepreneurs, company leaders, and investors from China looking to expand into foreign markets. Where to start, what to prepare, whom to hire locally or send as expats, how much resources to allocate—for these Chinese tech leaders who are used to fighting big battles in a large single-country market, the variety and fragmentation of global markets are daunting. The more discussion and debates we had on these questions with various parties, the more we felt that we needed to do something. The COVID-19 pandemic, which grounded us as well as our ecosystem interlocuters, became the catalyst for us to commit our efforts to synthesize all these observations, thoughts, and reflections into writing. We hope that you find useful insights in this book—no matter if you’re working with, competing against, joining, or regulating these Chinese tech firms (and those inspired by them), or being part of their global journey. We are also embedding some traditional Chinese idioms and phrases that might help explain some actions and situations—we try our best to make them relevant and easy to understand. As this is a fast-evolving sector in which changes happen every month, especially in the current global geopolitical environment we are living in, we look to update you with the latest happenings, case studies, and reflections as they happen. Subscribe to our newsletter at http://www.poplstrategy.com/. You can also reach us through the website if you would like to discuss these topics with us.