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This book is the result of my work as a scientific employee at the Eberhard Karls University of Tübingen and of more than twelve years of professional experience in a large German bank, which repeatedly brought me into contact with the management of many German companies as a corporate customer consultant. The period of my professional experience also included the stock market boom and crash at the beginning of the new millennium and the financial crisis. These practical experiences influenced the events Macroeconomics at the Applied University of Applied Sciences (HTW) in Saarbrücken. This teaching experience also flowed into this book, as did an extensive literature study. In addition, numerous new findings fromexperimental studies were taken into account. Finally, I would like to thank Professor Hartherz and the asset manager Mr. Dr. Markus Stahl for their support of this book. I would like to thank Mr. Dr. Markus Stahl in particular for many stimulating discussions.