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This sixth edition of A Concise Public Speaking Handbook integrates the steps in preparing and delivering a speech with the ongoing process of considering the audience. Although developed and delivered by the speaker, a good speech is centered on the needs, values, and hopes of the audience. Therefore, the speaker should keep the audience in mind during every step of the speech crafting and delivery process. Being “audience-centered” means that, as a speaker, you are constantly aware of and striving to adapt to the cultural, gender, and experiential diversity of the people to whom you are speaking. Adapting to diverse audiences is incorporated into every step of the audience-centered approach. A Concise Public Speaking Handbook, sixth edition, also emphasizes that an effective speaker is an ethical speaker. Ethical speakers articulate truthful messages, formulated to give the audience free choice in responding to the message, while also using effective means of ensuring message clarity and credibility. In addition to emphasizing ethics throughout the text and in Chapter 4, “Ethics and Free Speech,” we provide an Ethics Assessment question at the end of each chapter to spark thought and discussion on ethical issues in public speaking.