دانلود کتاب اصول طراحی 101 UX

These 101 principles are a broad set of guidelines for designing digital products. There are no doubt thousands more, but these are the core principles that will make most products more usable and effective. They’ll save you time and make users happier. This book discusses many aspects of User Experience (UX) but focuses heavily on the User Interface (UI). The fact is, the pixels on the screen are still a huge part of the customer experience with digital products. The UI (the buttons on the screen, the controls on the form) is the only way the user has to interact with your product—making the quality of the UX (the overall experience) tightly coupled with the quality and usability of the interface. UX is a bigger domain than UI, but we can’t ignore how essential the UI is to UX. Somewhere along the journey of the web maturing, we forgot something important: UX is not art. It’s the opposite of art. UX design should perform a function: serving users. It must still look great, but not at the expense of actually working. Poor design has crept in over the years and some digital products have become worse in 100 tiny ways.